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Why Business Intelligence Matters to Your Organization

What is business intelligence and why does it matter to your organization? Business intelligence is the gathering and delivery of information to key stakeholders in your organization. It’s become a watchword in business because it allows decisions to have abundant quantifiable data on which to base decisions and development.

Business intelligence provides the tools to metricize both what is happening in the organization and potential future outcomes.

In today’s business environment, organizations must be nimble to stay ahead of the competition and to appeal to an ever-evolving customer base. Business intelligence is an asset in both of these crucial endeavors.

Business intelligence is important in the following organizational areas.  

1. It can track customer behavior

Customer behavior is essential to understand. What products do customers buy most often, for example? With this knowledge, an organization can make sure the customers are always supplied. What products might they want to see developed? Are there new apps or mobile methods that might spur sales?  

Business intelligence can also be utilized to develop new products and product lines. What have customers expressed an interest in in terms of new product development?

2. It can provide solid data for determining the best course of action

Businesses often have opportunities in front of them. Many businesses have historically used a combination of data and intuition to mine the opportunities. Is a customer base growing demographically in certain parts of the world? Is a new product going to be viable? What features should it have? The spread of business intelligence methods has meant that decision makers have more granular data to use to make their choices. 

3. It can optimize processes

While sales and development of products are of paramount concern to businesses, the efficiency and cost of the processes used in production and product support are also crucial. Business intelligence can gather data on processes as well. Organizations can utilize business intelligence to streamline or improve processes. The streamlining or improvement can, in turn, be used to heighten production, pare down costs, or both. 

4. It augments productivity and efficiency

Business intelligence provides data and analysis that can be used to pinpoint inefficient or sub optimal methods and practices throughout an organization. As a result, managers can use it to drive improvements in productivity and efficiency firm wide. 

Business intelligence is a valuable tool of organizational managers and teams, making data available and delivered to key stakeholders, and if an organization chooses, more broadly. Its uses and applications are crucial to any organization.

Are you interested in learning more about business intelligence? Contact Nesco Resource today!

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